• No products in the cart.



eau de parfum
100 ml / 3.4 fl. oz.

A concept created and synthesised by IIUVO in collaboration with Stefan Bruggemann in 2016.

Conceived initially as a candle, it was our first step in forging a new language in what we recognised as a very standardised space. Fast forward 4 years and we are now back on our BULLSHIT and ready to serve it as an EDP (Perfume).

BULLSHIT is an ode to the perennial state we’ve existed in, where mythology becomes truth and subterfuge permeates our frequencies. As the theory of BULLSHIT evolved, so did we, we’ve become accomplices in our own liberation as BULLSHIT is our means of divorcing ourselves from the standardised narrative of beauty.

top: sichuan pepper / grapefruit / tangerine

core: lavender / rose / lily of the valley

base: musk / tonka bean / vanilla / guaiac wood

You may also like


    Madame X is an olfactory concept created by Madonna and IIUVO. Synthesised over a period of two years which evolved through a poetic but clandestine state of existence, to which we now present Madame X as a Limited Edition Scent.

    top: cinnamon / raspberry / orange blossom

    core: rose / patchouli / orange flower

    base: musk / incense / amber

    £190.00 VIEW DETAILS